The challenge. The brand sold high-consideration products online but the site struggled with slow category pages, confusing product variants, and weak local SEO for store locator pages.

Our approach. We migrated the catalog to a performance-tuned WordPress stack, built a guided product finder, integrated store-locator landing pages, and implemented structured data for product and local listings.

Stack: WordPress, WooCommerce, custom product configurator, CDN

Results. Organic product-page traffic grew steadily, category load times dropped by about 35%, and the guided finder helped reduce pre-sales support questions.