The challenge. The retailer outgrew a template storefront. Category navigation confused first-time parents, bundle offers were buried, and email capture sat below the fold on mobile.

Our approach. AlfaMedia restructured collections around buyer journeys (newborn, toddler, gifts), surfaced bundles on key category pages, and redesigned mobile capture points tied to their CRM.

Stack: Shopify, catalog migration, email capture, UX audit

Results. Average order value increased modestly, email list growth accelerated, and merchandising updates no longer require developer support.