AlfaMedia Digital · Audit Report
Site Health & Conversion Signals
Prepared for: Example Retail Co. · SKU AUDIT-WP-PERF
Checkpoints reviewed12
Priority findingsTop 5
FormatsPDF + Doc
Illustrative preview. Scores and findings are fictional. Not a real client report.
Technical Audit
Shopify Store Audit
A prioritized Shopify technical and conversion report you can act on immediately.
$247.00
What the deliverable looks like
Sample report preview
Illustrative pages showing structure only. Scores and findings are fictional. A real client PDF sample was not published for preview.
Executive summary
Mobile LCP is the primary conversion risk. Three render-blocking stylesheets and an unoptimized product gallery account for most of the delay. Schema and meta issues are secondary but fixable in the same sprint.
| Priority | Finding | Est. effort |
|---|---|---|
| P1 | Defer non-critical CSS on PDP | 3-5 hrs |
| P1 | Compress & size hero media | 2-3 hrs |
| P2 | Remove duplicate FAQPage JSON-LD | 1-2 hrs |
Finding detail · P1
Render-blocking CSS delaying LCP on product templates
Observed: Three theme stylesheets load synchronously before first paint on mobile.
Impact: Estimated LCP reduction of 0.8-1.2s if deferred correctly.
Recommended action: Critical CSS for above-the-fold PDP; defer remainder; verify Elementor widgets still render.
Outcome
What you will learn
Clear answers before you spend on fixes or a rebuild.
- Where speed is losing you money on mobile and desktop Core Web Vitals.
- Which plugins and queries are worth investigating first.
- SEO and schema gaps that affect how search engines read the store.
- A ranked fix list with effort notes so your team can plan a sprint.
Example findings
Types of issues this audit routinely surfaces. Not claims about your site.
Heavy theme CSS on every template
Unused builder CSS inflates TBT and delays interaction on category pages.
Checkout scripts competing for main thread
Payment and chat widgets load before cart interactions settle.
Broken or duplicate structured data
Product Offer fields conflict with Yoast or theme JSON-LD.
Images without dimensions / modern formats
CLS and LCP both suffer on collection and PDP galleries.
12 checkpoints
What we review
Fixed checklist from the product catalog. Deeper plugin or database checks may need temporary read-only or staging access.
- Theme performance and Liquid weight
- App conflicts and script overhead
- Checkout and cart friction
- Collection and product SEO signals
- Image and media optimization
- Mobile purchase journey
- Schema and rich result readiness
- Sitemap and crawl hygiene
- Payment and shipping UX blockers
- Third-party pixel / chat impact
- Accessibility friction on key templates
- Conversion funnel drop-off signals
Deliverables
What you receive
- Prioritized Shopify audit report
- Checkout and app conflict findings
- Agentic Storefront readiness notes
Methodology
How prioritization works
01
Measure
Public CWV, page weight, and crawl signals. Deeper access when public data is not enough.
02
Map impact
Each finding is scored for conversion risk and ranking risk, not vanity metrics alone.
03
Estimate effort
Rough hours and complexity so you can budget a fix sprint or hire confidently.
04
Deliver
PDF + Doc with Top findings and supporting detail. Optional call only if you want one.
Specialist
Who performs the audit
Hands-on WordPress, WooCommerce, and Shopify delivery. The audit is a scoped technical review, not a generic automated PDF.
Evidence
Why teams trust AlfaMedia
- 13+ years of web delivery stated on the About page.
- 250+ solutions delivered stated on the About page (custom solutions realized).
- Stack focus: WordPress, WooCommerce, Shopify, and custom systems.
- Published client work hub: Our work and success stories.
- Shop policies: Terms, Cancellation, Delivery.
No named client testimonials are published for this product. None invented here.
Scope & exclusions
Clear boundaries so the purchase matches expectations.
In scope
- The checkpoints listed above
- Prioritized written report (PDF + Doc)
- Effort notes for Top findings
Not included
- Implementation of fixes
- Guaranteed ranking or revenue outcomes
- Hosting, CDN, or third-party license fees
- Automatic sales call (optional only)
FAQ
Do I need to give admin access?
Not always. Public signals cover most of the audit. For deeper plugin and database checks we may ask for temporary staging or read-only access.
Is this a free sales call in disguise?
No. You receive the report either way. A follow-up call is optional.
How is this different from the free Performance SEO page?
The service page at /website-performance-audit/ explains the offering for SEO. This shop product is the purchasable scoped SKU.
What formats do I get?
A prioritized PDF and a Google Doc copy you can share with any developer.
When will I receive the report?
Delivery timing is confirmed after required access and scope have been reviewed.
Does the audit include fixing the issues?
No. Fixes can be scoped separately or covered by a Development Capacity hour bank.
Who is the seller on my card statement?
N.S.A / Amit Sananes (trade names AlfaMedia / AlfaAgency).
Can I use the report with another agency?
Yes. The report is yours to share.
Do you need collaborator access?
Public review covers speed and many SEO signals. Collaborator access helps when we need to inspect app settings and unpublished theme code.
Purchase
Order this audit
Fixed price. Delivery timing confirmed after access and scope review.
Need help implementing the findings? View Development Capacity.
View Development Capacity